Dyson ‘Disneyland’ is hailed as a playground for adults – as their stylish first Australian demo store excites shoppers with space-age beauty tech
- Dyson opened a brand new tech store this week in the heart of Sydney’s CBD
- New age products impressed many, venue dubbed ‘Disneyland for adults’
- Highlights include the Beauty Lab and Dyson V15 Detect vacuum cleaner
Dyson’s first new space-age demo store in Australia has been hailed as an ‘adult Disneyland’ as it proves that the UK-based company is more than vacuum cleaners.
The tech store in Sydney’s CBD features a beauty lab, in-house hairdresser and an innovative customer trial experience.
The outlet is also Dyson’s largest retail store in Asia and Australasia.
Dyson opened the new store to help their customers discover, explore and understand how their latest technology works.
“Our first-ever Dyson demo in Australia will contribute to our ambitious growth plans for the future,” said CEO Roland Krueger.
“The new space is part of our growing ambitions in direct-to-consumer retail, providing opportunities for consumers to discover Dyson technology through both the virtual and physical worlds.”
Dyson’s space-age demo store – a first in Australia – has been hailed as an ‘adult Disneyland’ (pictured, the new showroom in Sydney’s CBD)
Dyson is known for their vacuum cleaners, including the Dyson 360 Eye Robot (pictured)
A highlight for many tech enthusiasts venturing to the shop in the heart of the port city is the Beauty Lab.
In addition, the location has a hair salon where customers have access to a free washing and hair dryer/styling session after booking online.
Dyson has introduced three highly anticipated hair styling tools: the Supersonic hair dryer, the AirWrap hair curler and the Corrale, a cordless straightener.
The trio of items isn’t cheap, with the Corrale going for just under $700.
If fans are more interested, the Pure Cool has already proved to be a popular item.
Again, it will hurt in the hip pocket, retailing for a whopping $899.
But Dyson is known worldwide for their vacuum cleaners and the store showcases some signature models.
According to technical guidethe highlight is the Dyson V15 Detect.
Even the cordless device has a precisely angled laser beam that reveals hidden dust.
As if that wasn’t impressive enough, an acoustic sensor measures and records dust and dirt that has been sucked up – on a real-time screen.