Manchester City to test high-tech SCARVES that monitor fans’ emotional responses next season

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Manchester City to test high-tech SCARVS that track fans’ heart rate, body temperature and emotional reactions next season

  • Manchester City have unveiled a connected scarf with a built-in sensor
  • The sensor records emotional and physiological responses during a match
  • Data gives the club a better understanding of how fans feel at different times

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Manchester City supporters can try out a new smart football scarf in the 2022/23 season.

The ‘Connected Scarf’, made in collaboration with tech company Cisco, has a biometric sensor integrated into the fabric.

The sensor records a range of emotional and physiological responses, including heart rate, body temperature and blood flow through the skin.

Scarf data gives the club a better understanding of how fans feel at different times of a football game and the physiological emotions they go through.

Fans can show a rise in heart rate and body temperature during crucial moments of a match, such as a penalty miss or a last-minute winner.

Selected Manchester City supporters will be using the latest wearable technology next season as the simple football scarf gets an upgrade, complete with a biometric sensor integrated into the fabric to monitor emotional, physiological and movement data

Selected Manchester City supporters will be using the latest wearable technology next season as the simple football scarf gets an upgrade, complete with a biometric sensor integrated into the fabric to monitor emotional, physiological and movement data

The Connected Scarf has an EmotiBit biosensor embedded in the fabric that sits 'discreetly' at the neck and flashes a series of lights when active

The Connected Scarf has an EmotiBit biosensor embedded in the fabric that sits 'discreetly' at the neck and flashes a series of lights when active

The Connected Scarf has an EmotiBit biosensor embedded in the fabric that sits ‘discreetly’ at the neck and flashes a series of lights when active

THE CONNECTED SCARF

Using an EmotiBit biosensor that sits discreetly in the neck, The Connected Scarf records the body’s biosignals throughout the match and enables the club to shape “more curated, tailored experiences” in the future.

It records a range of physiological measurements, including heart rate, body temperature and emotional arousal – giving us concrete information to analyze how fans feel at different points in the match.

Starting next season, Cisco will bring The Connected Scarf to fans in Manchester and around the world.

The data will allow the club to shape more ‘curated, tailor-made experiences’ in the future, although it was not specified what these experiences would be.

Man City defender Aymeric Laporte said: “It’s a brilliant idea and it gives us more of a special bond with the fans.”

Midfielder Jack Grealish added: “I think it’s amazing how you can get data on how fans feel during the match.”

The club said the Connected Scarf will show how deeply fans are affected by the action on the pitch and contribute to “a more inclusive future”.

“In our work with City over the years, we’ve continuously looked for ways to connect fans to the sport they love on another level,” said Ashley Marusak, Global Sports Marketing Manager for Cisco.

“The Connected Scarf is an exciting project for us to test together as we seek to better understand and measure the ups and downs of football fandom and how the game affects supporters not only emotionally, but also physically.”

The scarf has an EmotiBit biosensor embedded in the fabric that sits ‘discreetly’ at the neck and flashes a series of lights when active.

The sensor records a range of physiological measurements, including heart rate, body temperature and electrodermal activity

The sensor records a range of physiological measurements, including heart rate, body temperature and electrodermal activity

The sensor records a range of physiological measurements, including heart rate, body temperature and electrodermal activity

Midfielder Jack Grealish said: 'I think it's amazing how you can get data on how fans feel during the match'

Midfielder Jack Grealish said: 'I think it's amazing how you can get data on how fans feel during the match'

Midfielder Jack Grealish said: ‘I think it’s amazing how you can get data on how fans feel during the match’

It records a range of physiological measurements, including heart rate, body temperature and what is known as ‘electrodermal activity’.

This refers to changes in the skin’s resistance to electrical current based on the activity of the sweat glands, which can be a sign of stress.

Man City have already successfully tested the scarf with six lifelong supporters, capturing more than 120 ‘interesting moments’ in the 90 minutes of a match.

Data from the scarves gives Manchester City a better understanding of how fans feel at different times of a football match

Data from the scarves gives Manchester City a better understanding of how fans feel at different times of a football match

Data from the scarves gives Manchester City a better understanding of how fans feel at different times of a football match

Selected Man City supporters in Manchester and around the world will be able to try them out during matches for the 2022/23 season.

The scarf will not be immediately available to all fans as only a select few will be distributed to Man City supporters and also to those of their sister club New York City FC in the US.

It’s currently unclear how fans can get their hands on a Connected Scarf, or how much they might cost; MailOnline has contacted the club for more details.

Manchester City kick off the new season at 5 p.m. tomorrow with the FA Community Shield game against Liverpool.

CHELSEA FC WILL BE THE FIRST PREMIER LEAGUE CLUB TO RELEASE 5G

In February, Chelsea FC became the first Premier League club to roll out 5G on its home turf, allowing crowds to enjoy faster internet from their seats on match day.

Working with shirt sponsor Three, the club completed the installation of the next-gen network around Stamford Bridge in West London.

It allows fans on the ground to enjoy “a seamless, connected matchday experience” from their seats when browsing the web on their 5G phones.

But the upgrade also paves the way for the “ultimate connected fan experience” – for example, augmented reality (AR) allows fans to study in-game player stats such as distance covered, shots on target and passes made, all in real-time.

A spokesman for Three told MailOnline that Stamford Bridge is the first Premier League stadium to have “complete, seamless coverage”, although rival West Ham had covered some areas of their stadium, such as VIP areas.

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