Oxo ad star Michael Redfern dies in Spain aged 79 after illness – as his son pays tribute to ‘beloved figure’
Michael Redfern – who played iconic role in the Oxo ads – has died aged 79.
His son Ashley confirmed the sad news on Friday when he paid tribute to the ‘beloved figure’ who was part of one of ‘Britain’s favorite television families’.
Actor Michael, who appeared on-screen in the ad with his wife Lynda Bellingham, died last Friday at his home in Spain after an illness.
Sad news: Michael Redfern – who played iconic role in the Oxo ads – has passed away at age 79 (pictured with wife Lynda Bellingham on screen in 1987)
Ashley, told the MirrorOver the years, he was cast in a variety of roles, including leading roles on the soap opera United!, The Newcomers and roles in classics such as The Two Ronnies, Porridge and Some Mothers Do Av ‘Em.
He was, of course, best known for his role in the Oxo commercials, which he ran for 17 years and became a much-loved figure in one of Britain’s favorite television families.
“He will be greatly missed by his wife Carol and his family.”for 16 years between 1983 and 1999.
Michael was best known for his role with the Oxo Dad in the ad that aired for 16 years between 1983 and 1999, where he starred alongside Lynda as the Oxo Mom.
Loss: His son Ashley confirmed the sad news on Friday when he paid tribute to the ‘beloved figure who was part of one of ‘Britain’s favorite television families’
The first Oxo family appeared in 1958 in the form of Katie – played by Mary Holland – a devoted woman committed to caring for her husband Philip, played by Richard Clarke.
Katie and her slogan that Oxo ‘gives every meal a man appeal’ proved so popular that housewives across Britain started writing her for advice.
She appeared for 18 years before being phased out in the 1970s to be replaced by Minder star Dennis Waterman.
The Oxo family was then launched in 1983 – leading to a 10 percent increase in sales as Britain warmed to the squabbling, squabbling family.
The award-winning campaign was hailed as groundbreaking because it showed a working mom juggling a job taking care of her warts-and-all family, rather than an idealized “home goddess.”
It took 16 years, spanning 42 ‘episodes’, before it was discontinued with a final episode, in which the family packed up their belongings as they prepared to move.
Oxo tried a new, “modern” family in 2001 with a script by Four Weddings and a funeral writer Richard Curtis.
And in 2009, the brand got another makeover with the launch of ‘The Oxo Factor’. Real families filmed their own dinners and the winning film was shown during the final of The X Factor on ITV1.
Supermarket Brand Director at Premier Foods, Mark Tyldesley, said: “Because the OXO TV family was so loved, we wanted to bring back a piece of the brand’s iconic heritage, but at the same time update it to reflect family life today.
“We recognize that the ‘traditional’ roles within the quintessential British family have changed and children will just as well go to their fathers for advice in the kitchen – or life in general, if they are their mothers, which is why we have decided to return to the popular OXO family, but with the twist that this time “dad is in charge”.‘