Superstars Serena Williams and Beyonce team up in a new commercial to celebrate the 23-time Grand Slam winner.
Williams heads to court tonight at the US Open when she takes on world number 80 Danka Kovinic over Arthur Ashe in the evening session, the striking draw on the opening day of the Grand Slam.
The 40-year-old announced earlier this month that she is “evolving” from tennis, meaning the tournament at Flushing Meadows will be her last.
Prior to her swan song, the American beverage company Gatorade ran an ad in tribute to Williams. The ad, narrated by Beyonce, was unveiled at the MTV VMAs last night.
“If the world writes her in history, we’ll start where she started,” the music icon begins. ‘By love. A love that started a movement. A move to always love exactly who you are.
“Being so in love with your identity that your essence cannot be obtained,” followed by a scram of Williams’s “C’mon” during one of her matches.
Serena Williams (L) and Beyonce (R) team up in a new ad to celebrate the tennis star
The American beverage company Gatorade released an ad on Sunday as a tribute to Williams
Commercial Switches Between Actresses and Clips of Serena as a Child and Her in Action
‘To love the sound of your own voice and the way you move. To cherish every muscle and every curve of your body.’
The ad alternates between actresses and a montage of Serena as a child and her in court action.
“To unashamedly feel like a queen with a crown indefinitely,” Beyonce continues.
The US Open will pay tribute to Serena Williams on Monday whether she wins or loses
Williams expected to retire from tennis after US Open, which starts today
“To always be a proud black woman. A parent, a dreamer, who will always love to be you. The whole you, the real you, to love always – you.’
Williams called time on her career, announcing her decision next month Fashionalthough a firm date on when she will go has not been confirmed.
The news came after the American superstar recorded her first win in 430 days, but she said in the article: “It’s the hardest thing I can ever imagine. I don’t want it to be over, but at the same time I’m ready for what’s to come.’
Williams doesn’t use the word “retirement.” “I never liked the word,” Williams wrote in the latest issue of Vogue.
‘It doesn’t feel like a modern word to me. I see this as a transition, but I want to be sensitive to how I use that word, which means something very specific and important to a community of people.
Serena Williams announced her upcoming retirement, in part because she wants to spend more time with daughter Olympia (right), in next month’s Vogue
Danka Kovinic will oppose Williams in what could be the American’s last singles match
“Perhaps evolution is the best word to describe what I’m up to,” she continued. “I’m here to tell you that I’m moving from tennis to other things that are important to me.”
Not only does Williams want to spend more time with her husband, Alexis, and their five-year-old Olympia, but the multiple champion revealed that the couple are trying to have another child in the near future.
“For the past year, Alexis and I have been trying to have another child, and recently we received information from my doctor who reassured me and made me feel that when we are ready, we can expand our family,” Willems wrote. . ‘As an athlete I absolutely do not want to be pregnant again. I have to be two feet in tennis or two feet out.’
Whatever the outcome on Monday night, the US Open will hold a farewell ceremony as she draws the curtain on her glittering career.
Williams pictured in action at the 2000 US Open against Nicole Prat at Flushing Meadows
SERENA’S INCREDIBLE SINGLES HONORS LIST
US open: 6 titles (1999, 2002, 2008, 2012, 2013, 2014)
Wimbledon: 7 (2002, 2003, 2009, 2010, 2012, 2015, 2016)
Australian Open: 7 (2003, 2005, 2007, 2009, 2010, 2015, 2017)
French Open: 3 (2002, 2013, 2015)
Olympics: Gold, 2012
319 weeks as World No. 1
Prize money: $94,524,403 (1st in all-time ranking)
She is expected to retire after her home game, meaning tonight’s game could potentially be her last in singles if she were to lose.
The 23,800 sold-out crowd will watch after her match as American tennis pays tribute to her stunning career, according to the New York Post.
The publication adds that Williams will have about 100 guests on hand, consisting of family and friends, to watch her in action.
Williams will start Monday’s game with a 1-3 record since coming into action at Wimbledon earlier this year.
She was beaten by defending US Open champion Emma Raducanu at the Cincinnati Open earlier in August, but even for Williams now, her bond with Kovinic is a winnable one.
The 27-year-old from Montenegro will face the Williams showdown in a five-game series.
But even if Williams loses on Monday, there’s still another chance to see her on the field as she also competes in doubles alongside her sister, Venus.
Gatorade posted alongside the ad on social media:
Where does @SerenaWilliams’ legacy begin? With love. Serena started a movement – to realize that you can do anything if you love what makes you you. This is a movie for Serena, with [red love heart].’